Pitch Deck
Private swim lessons & lifeguard services, delivered to your door across the GTA.
Investor Overview — Confidential
swimlesson.caFinding safe, reliable swim instruction in the GTA is harder than it should be.
Parents want one-on-one attention. The pools are already at home. And the demand is already proven.
Condo towers and private homes across the GTA already have pools, many of them indoor. We bring the instructor: no facility cost, and lessons run all winter.
Parents already book tutors, trainers and coaches to come to them. Swim lessons are the obvious next service to arrive at the door.
~80% of our orders arrive direct or by referral. Families are seeking this out, not being chased by ads.
A $25M+ market for private lessons in the GTA alone.
Parents are choosing private, in-home lessons over crowded public programs, and committing to full multi-lesson packages rather than one-off sessions. That's evidence of trust and intent to stay with a provider.
Estimate. Share under 14, private-lesson adoption and average spend are working assumptions to be refined.
Certified instructors, delivered directly to your pool.
$50K+ revenue with ~80% from referrals
Built on word of mouth, not ad spend. This is the demand before a real marketing budget.
| Signal | Millennium Swim | What it shows |
|---|---|---|
| Gross revenue, trailing 13 months | $50K+ | Bootstrapped and founder-led to date |
| Year-over-year growth | 19x | September 2026 pace vs. September 2025 ($280) |
| Orders from direct & referral | ~80% | Growth is driven by word of mouth, not ads |
| Tracked ad spend | $1,849 | Under 4% of trailing revenue |
| Blended ad ROAS | 5.5x | $10,081 in tracked revenue from that spend |
| Peak month (July 2026) | $14.4K | 32 orders, 27 new customers |
Source: Shopify and ad-platform data, February–September 2026. *September is partial-month.
Word of mouth is our growth engine.
Public programs are capped by pool capacity. We grow through the families who already trust us.
Three ways we earn.
Package-first pricing: customers commit to bundles, not single sessions.
Our top product: $14,800 across 15 orders in the last 90 days.
The lower-commitment way in: $6,970 across 14 orders.
Hourly lifeguards for pool parties and events: $9,125 across 32 bookings.
Trailing 90-day Shopify data. Averages are revenue divided by orders.
Built for families who want lessons at home.
| What they offer | Where they fall short | The gap we fill | |
|---|---|---|---|
| Millennium Swim | One-on-one lessons and lifeguard hire at your own pool | — | Founder-certified instruction with operational reliability |
| AquaMobile | In-home lesson network, multi-city across Canada | Operational reliability is a known weak point | Reliability is what earns repeat families and referrals |
| Swimingo | Private lessons, Toronto-based, VC-backed (Treefrog Accelerator) | Early-stage, ~8 employees | Founder-led operations with proven referral demand |
| Public & community programs | Group lessons at community pools | Oversubscribed, fixed schedules, travel required | One-on-one, at home, on your schedule |
Competitor details from public research (PitchBook preview, market observation). Verify before external use.
From first lessons to $100K/month.
- Baseline: $280 in revenue in September 2025
- Monthly revenue grew from $2.4K (Feb) to $8.9K (Jun)
- Peak month: $14.4K in July
- 32 orders, 27 new customers
- Raise utilization with the current team
- Indoor lessons all winter
- Scale to ~25 instructors across the GTA
- $100K/month across lessons and lifeguard services
A dedicated swim club or swim centre. It would need its own feasibility study (lease or build costs, facility staffing) before it can be priced into a raise.
Path to $100K/month by summer 2027.
Monthly revenue, tied to the roadmap phases. Projected, not guaranteed.
Founder-led, certified, hands-on.
Certified swim coach and aquatics professional with a background in hotel swim programs. Also works directly with private swim clients, including coaching guidance on competitive club placement for high-potential athletes.
We're raising $85,000 CAD to scale the team and fill the calendar.
| Allocation | Amount | What it unlocks |
|---|---|---|
| Instructor hiring & training | 40% $34,000 | Phase 2 ramp to ~25 instructors |
| Marketing & demand generation | 30% $25,500 | Paid growth sized to our 5.5x blended ROAS |
| Working capital | 20% $17,000 | Operating buffer through the ramp |
| Equipment, insurance & admin | 10% $8,500 | Gear, coverage and back office for a larger team |
- Higher booking density with the current team, by end of 2026
- ~25 instructors across the GTA, by mid-2027
- ~$55K/month revenue run-rate, by mid-2027 (est.)
- Positioned for $100K/month in Phase 3, summer 2027
Scoped to Phases 1–2. Excludes a future swim club or swim centre, which would need its own feasibility study. Confirm figures before sharing externally.
Thank you.
Javier — Founder
swimlesson.ca